Numbers are only useful if they tell you something. Catlog's analytics are designed to do exactly that — to turn the financial data from your orders, expenses, debts, and store activity into a clear view of how your business is actually performing.
Financial Overview
The financial overview is your top-level dashboard. It brings together everything — money in, money out, and the difference between the two — in one place.
You'll see:
Total money in — from sales and other income combined
Total money out — expenses, refunds, and other outflows
Cash flow — the difference between the two
Net profit — after all costs are accounted for
Sales revenue and other income broken out separately
Outstanding debts — what customers owe you and what you owe others
Payment method breakdown — how your customers are actually paying you
Inflows vs. outflows chart — a visual of money moving in and out over time
This is the report that answers the question: is my business healthy right now?
Sales Analytics
Sales analytics goes deep on your revenue and order performance. You'll find:
Total sales volume and order count
Gross profit and net profit
Average sale value
Refunds and replacements
Fulfilment rate
Discounts applied
Pending customer debts
New customers acquired
Sales revenue trend over time
New vs. returning customers
Top products by revenue
Top customers by spend
Sales by product
Sales channel breakdown — where your orders are actually coming from
Storefront Analytics
Storefront analytics shows you how people interact with your online store before they place an order.
Unique visitors
Carts created and abandoned
Carts recovered
Orders placed
Returning customers
Average customer spend
Product views
Visits and cart creation trends over time
Top products by views
Top visitor locations
Device breakdown — mobile vs. desktop
This data helps you understand where you're losing potential customers and what products are drawing the most interest, even when they don't convert immediately.
Expense Analytics
Expense analytics gives you a full picture of your spending:
Total expenses and average expense value
Pending payments on partially paid expenses
Largest recipients by amount paid
Expense trend over time
Upcoming repayments
Expenses by status (fully paid vs. partially paid)
Expenses by category
Customer Debt Analytics
Across all your customer debts:
Total outstanding debts
Total recovered
Top debtors
Debt creation trend
Repayment trend
Debts by status
Other Income Analytics
Total other income received
Entry count
Highest single amount
Top sources of income
Income trend over time
Income by category
Daily Reports
Every day, you can access a report covering your orders and financial activity from the previous day. Daily reports include a full profit and loss breakdown — not just order counts and revenue, but your actual margins for the day.
This is the report for merchants who want to stay on top of their business day by day, not just month by month.
Filtering
All analytics sections can be filtered by currency and time period. If you operate in multiple currencies or markets, you can isolate the data for each one.
💡 Analytics are only as good as the data going into them. Businesses that record expenses accurately, mark debts correctly, and log other income consistently will get reports that are genuinely useful. Businesses that don't will see numbers that feel off — because they are.