Not all customers buy in the same quantities — and they shouldn't all pay the same price. Tiered pricing gives you the flexibility to reward customers who buy more, making it easy to serve both retail and wholesale buyers from the same storefront.
⚠️ Tiered pricing is available on the Business Pro plan and above.
What Is Tiered Pricing?
Tiered pricing lets you set different prices for a product based on how many units a customer buys. The more they buy, the better the deal they get. You define the quantity thresholds and the discount that applies at each level.
For example:
1–4 units → Regular price
5–9 units → 5% discount
10+ units → 12% discount
This structure is sometimes called wholesale pricing, because it's commonly used to offer lower prices to buyers who order in larger volumes.
Why Use Tiered Pricing?
Serve wholesale and retail customers from one store. If you sell to both individual customers and business buyers or resellers, tiered pricing means you don't need to manage separate stores, separate product listings, or separate conversations to quote prices. The pricing adjusts automatically based on quantity.
Encourage larger orders. When customers see that buying more saves them money, they're motivated to add more to their cart. A customer who was going to buy 4 units might stretch to 5 just to unlock the next tier.
Make pricing transparent. Instead of privately negotiating wholesale prices, you can publish your tiers openly. Buyers know exactly what they'll pay at each quantity level, which builds trust and speeds up purchasing decisions.
Reduce back-and-forth. Without tiered pricing, wholesale inquiries often involve a lot of messaging — "How much for 20 units?" Tiered pricing answers that question automatically, so you spend less time quoting and more time fulfilling.
How Tiered Pricing Works on Catlog
When you set up tiered pricing on a product, you define a series of tiers. Each tier has:
A minimum quantity — the lowest number of units a customer needs to buy to qualify for this tier
A discount — either a percentage or a fixed amount off the regular price
Catlog automatically applies the correct tier based on what the customer adds to their cart. There's nothing the customer needs to do — if they add 10 units of a product with tiered pricing set up, they automatically see the discounted price.
A Practical Example
Suppose you sell fabric bolts at ₦5,000 each. You set up these tiers:
Quantity | Discount | Price Per Unit |
1–4 | 0% | ₦5,000 |
5–9 | 8% | ₦4,600 |
10+ | 15% | ₦4,250 |
A tailoring shop that orders 12 bolts automatically pays ₦4,250 per bolt — no negotiation needed. A retail customer buying 2 bolts pays the standard ₦5,000.
Tiered pricing is one of the most effective tools for businesses that sell across multiple customer segments. Once you set it up, it runs automatically — giving the right price to the right buyer, every time.