Your customers spend hours every day watching short videos on Instagram, TikTok, and other platforms. Product Highlights brings that same experience directly to your Catlog storefront — giving your customers a familiar, engaging way to discover and buy your products.
What Are Product Highlights?
Product Highlights are short video showcases on your storefront, styled like Instagram Highlights. They appear as circular video thumbnails at the top of your store, and customers can tap on them to watch the videos.
But unlike passive social media videos, Highlights on Catlog are shoppable. Each video has products linked to it, and while customers watch, they can tap a Buy button directly below the video to add that item to their cart and place an order — without leaving the video.
It's the experience of social commerce built directly into your store.
Why Use Product Highlights?
Show, don't just tell. A video of a dress flowing as someone walks, a skincare product being applied, or a meal being prepared tells a much richer story than photos and text alone. Customers who see a product in action are more confident buying it.
Turn content into sales. If you already create videos for Instagram or TikTok, your content is already doing marketing work. Highlights lets that content do selling work too — by linking it directly to your products with a buy button.
Create a discovery experience. Customers who land on your store don't just see a grid of products — they see compelling videos that draw them in, encourage them to explore, and naturally lead to purchases.
Share highlights anywhere. Each Highlight has its own unique link. You can share a specific Highlight on Instagram Stories, WhatsApp, Twitter, or any other platform. When someone taps the link, they land on that video with your products right below it — a smooth path from social media to purchase.
How Product Highlights Work
Setting up a Highlight is simple:
Upload a video — You can upload videos manually, pull them from your connected Instagram page, or use videos already attached to your existing Catlog products.
Link products to the video — Tag the products that appear in or are related to the video. These are the items that will show up with Buy buttons while the video plays.
Publish the Highlight — It appears on your storefront immediately, ready for customers to watch and shop.
Customers visiting your store see your Highlights displayed prominently. They tap one, watch the video, see the linked products, and can purchase right there without any friction.
A Few Examples of How Merchants Use Highlights
A fashion merchant films a "New Arrivals" lookbook video and links each outfit as a separate product. Customers can buy any look they see in the video.
A beauty seller creates a skincare routine video and links each product used in the routine. Viewers can add every item to their cart while watching.
A food vendor shoots a short clip of a signature dish being prepared and links it to that dish on the menu. Hungry customers can order immediately.
A home décor business showcases a styled room and links each furniture piece and accessory in the video.
Product Highlights bridge the gap between the content your customers already love watching and the products you sell. It's one of the most powerful ways to make your storefront feel alive — and to turn browsers into buyers.