Product categories help you organize your products into groups, making it easier for customers to browse your store and find what they're looking for.
For example, a fashion store could create categories such as Dresses, Heels, Handbags, and Wristwatches, then add the relevant products to each category.
When customers visit your storefront, they can browse a specific category instead of scrolling through all your products. This makes it easier for them to find what they want and discover more products in the same category.